We are thrilled to receive an Honorable Mention in the latest Gartner® Magic Quadrant™ for Cloud Database Management Systems. Yellowbrick was cited for our “novel cloud infrastructure exploitation to provide extreme performance and ease of use for classical data warehouse analytical requirements.” This is important because extreme performance comes from extreme efficiency, which translates directly into low cloud consumption and low cost.
Extreme Efficiency = Cloud Cost Reduction
Reducing cloud costs is getting much press attention:
Data warehousing gets more scrutiny because this technology is a high consumer of storage, network, and compute resources. According to Flexera’s eleventh annual State of the Cloud report for 2022, data warehouses top consumption, say 55% of the 753 respondents. So recognition within the Gartner MQ – the pinnacle report in this industry – about efficiency is a big deal.
Yellowbrick is architected from the ground up for modern applications. Our Direct Data Accelerator technology shortens and optimizes data flow to the CPU, delivering extreme efficiencies in query processing from standard cloud configurations.
The result: queries that run faster using far less compute to achieve the same performance as competing solutions.
Unlike other cloud data warehouse solutions that simply rely on expensive auto-scaling for performance, Yellowbrick works smarter. This level of efficiency allows Yellowbrick to seamlessly support highly concurrent, ad-hoc queries by thousands of users across complex schemas and fast-changing data.
The Next Wave of Disruption
Some customers say: “if you’re not in the Leaders Quadrant, then you aren’t worth considering.” I frequently encounter buyers who say they only buy what’s in the leader quadrant (yet don’t subscribe to Gartner’s services they find so valuable!). Gartner advises consulting with them about any significant purchase to factor in a specific situation. For the same reason, I recommend that our prospects do the same. If you’re a Gartner client, you’ll get deeper insights into Yellowbrick by talking with Gartner, versus reading from Gartner. Ask for the MQ authors by name, they know us best.
One final observation, Gartner’s latest Magic Quadrant tells us, “The market is converging on a set of advanced capabilities resulting in a complex landscape ready to launch into the next wave of disruption.” Yellowbrick finds itself competing with the largest IT companies on the planet. Our technology must stand for itself to get our voice heard above these mighty marketing machines. This next wave of disruption will come from technical capability, not commercial market lock-ups. That’s how the IT industry has always been.
We are poised, ready, and so honored to be honored.