Catalina Deploys Yellowbrick Cloud Data Warehouse to Enhance Customer Relationships with CPG, Agency, and Retail Industries Worldwide

Catalina Deploys Yellowbrick Cloud Data Warehouse to Enhance Customer Relationships with CPG, Agency, and Retail Industries Worldwide

Price performance, ease of use, and ability to scale cited as key tenets of the company’s journey to the cloud

MOUNTAIN VIEW Calif.—Dec. 06, 2022—Yellowbrick Data, a leading hybrid cloud data warehouse vendor, today announced that Catalina, a market leader in shopper intelligence and targeted in-store and digital media, has deployed Yellowbrick’s latest version of its multi-cloud data warehouse, further enhancing Catalina’s ability to provide actionable, real-time insights to its CPG, retail, and agency partners.

“Catalina’s partnership with Yellowbrick significantly enhances the performance of our data platform and reduces costs. This is game-changing in aiding our expansion into Microsoft Azure, and for our team’s longstanding commitment and ability to deliver actionable insights and new data-driven solutions more efficiently to our CPG, retail, and agency partners,” said Michael Bailey, EVP and CTO at Catalina.

Catalina combines the richest shopper history database in the world with its own deep analytics and insights to help retailers, CPG brands, and agencies optimize media planning, execution, and measurement. The company focuses on the science behind every purchase and the unique qualities of the anonymized shoppers behind the data to make offers in real time and boost customer loyalty. To uncover those insights, the company must ingest terabytes of data, process and transform it, and then consume and analyze the results to help its customers mobilize meaningful, real-time engagement and results with shoppers.

“We’re so impressed with Yellowbrick’s hybrid cloud capabilities that we are also creating a cloud-based disaster recovery system based on the Yellowbrick platform. In addition to their replication services, Yellowbrick lets us migrate our data warehouse to the public cloud safely and at scale,” Bailey added.

About Catalina

Catalina is a leader in shopper intelligence and highly targeted in-store, TV, radio, podcast and digital media that personalizes the shopper journey. Powered by the world’s richest real-time shopper database, Catalina helps retailers, CPG brands and agencies optimize every stage of media planning, execution and measurement to deliver $6.1 billion in consumer value annually. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to the company and maintaining consumer trust. Catalina has operations in the United States, Costa Rica, Europe and Japan. To learn more, visit or @Catalina on Twitter.

About Yellowbrick Data

Yellowbrick Data Warehouse is a modern, elastic data warehouse with separate storage and compute that runs in the cloud and on-premises. Yellowbrick enables large scale enterprises to eliminate complexity, reduce risk, and predict and control costs by running all their data anywhere, across multi-cloud and on-premises instances.

Yellowbrick allows enterprises to run complex queries on live data at petabyte scale in their own cloud account, while supporting high concurrency with fast, interactive query response to customers’ most challenging business questions. Yellowbrick Data, based on the Distributed Data Cloud architecture, was founded in 2014 and is headquartered in Mountain View, CA. Learn more at and visit us on LinkedIn and Twitter.

Media Contact

Glen Zimmerman
Yellowbrick Data

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