Hyperpersonalization Needs Accurate Audience Insights
Data warehousing and analytics are the keys to delivering the right content to the right user at the right time, maximizing the revenue opportunity. By leveraging these technologies, you can create personalized experiences for each of your customers, improving engagement and loyalty.
First-party data cannot be locked in silos or third-party managed platforms or restricted to expert data teams. Customer data needs to be unified in a common profile across all touchpoints and available to all parts of the business for rapid experimentation.
Your data platform needs to enable analytics at the speed of thought. Without easy access to relevant datasets, investments in AI may be wasted, with valuable resources spending time acquiring and re-engineering data.
The Rise and Rise of Video and Streaming
The rapid demise of linear TV and the leap towards CTV, OTT, and AVOD provide new revenue opportunities with different contextual characteristics – not to mention gaming.
With the shift to programmatic models, data and analytics – on both buy-side and sell-side – are even more important for targeting.
Video streaming has become more popular, leading to new revenue opportunities. Publishers need to keep track of increasing volumes of data, for example from video stream quality metrics, to find and resolve issues that may impact experience and revenue.
With algorithmic and programmatic advertising, it’s essential to keep track of how campaigns are performing and inventory.
Organizations must easily spot problems, and unexpected outcomes, and make changes in real-time to get campaigns back on track.
New fraud vectors are constantly emerging and evolving from bots, malicious apps, or compromised devices that can quickly empty budgets, erode ROI, and undermine confidence.
The Benefits of the Yellowbrick Data Warehouse
Melco Resorts & Entertainment
Yellowbrick has revolutionized decision-making at Melco Resorts & Entertainment, a developer, owner, and operator of casino gaming and resorts. After implementing Yellowbrick, their teams had instant access to more data and were able to interrogate it interactively, at the speed of thought. All this dramatically improves decision-making speed – benefiting revenue and customer experience.