For insurance companies, achieving a “360-degree view” of the customer journey (customer 360) is one of the most importantrequirements for ensuring excellent customer service, creating precision marketing campaigns that lead to upsell/cross-sell, calculating risk thoroughly and accurately, and meeting regulatory requirements.
This whitepaper presents four use cases of insurance customer 360 analytics and highlights how the insights can be applied to deliver a better customer experience and drive targeted activities to optimize profits. To help visualize data, Tableau dashboards are provided for each use case with sample data in Yellowbrick Data Warehouse.
Finally, Yellowbrick’s architecture for distributed clouds is described in detail as the technology solution that can enable these use cases and deliver real-time analytics with the fastest performance in the industry – at a fraction of the cost of other solutions.
Download the whitepaper to learn how to:
- Vehicle Telematics
- Customer Sentiment (NPS)
- Customer Conversion
- Product Propensity
