451 Research has detailed its look at Yellowbrick Data and released its first report on the Yellowbrick Data Warehouse: “On the Yellowbrick road: data-warehousing vendor emerges with funding and flash-based EDW.” Senior Analyst James Curtis spent time speaking to Yellowbrick co-founder and CEO Neil Carson to get an in-depth understanding of the industry challenges Yellowbrick solves with the Yellowbrick Data Warehouse and the technology that makes it all possible.

“After years in the making, Yellowbrick has emerged from stealth with an on-premises, flash-based data-warehousing system aimed squarely at large enterprises looking for flexibility in carrying out operational analytics.”

Per 451 Research: “to understand [the Yellowbrick Data Warehouse] is to understand the company’s reasoning for coming to market.” The Yellowbrick Data Warehouse is designed to address the shortcomings of the market: lack of high availability, inability to run ad hoc queries, poor scalability, inability to run mixed real-time workloads, and challenges handling high concurrent numbers of users.

How does the Yellowbrick Data Warehouse address those problems?

“Yellowbrick provides a differentiated flash-based architecture that allows data to bypass the RAM and feed directly into the CPU cache, providing a compelling and potentially cost-reducing scenario.”

You can read the full 451 Research report here.